Privacy & GDPR
About General Data Protection Regulation(GDPR)
The GDPR is a European Union (EU) privacy law that will affect businesses around the world when it becomes enforceable on May 25, 2018. It regulates how any organization treats or uses the personal data of EU citizens, including organizations located outside of the EU. Personal data is any piece of data that, used alone or with other data, could identify a person. If you collect, change, transmit, erase, or otherwise use or store the personal data of EU citizens, you’ll need to comply with the GDPR. The GDPR will replace an older directive on data privacy, Directive 95/46/EC.
Sweet Dreams Beds Limited needs to gather and use certain information about individuals. These can include customers, suppliers, business contacts, employees and other people the organisation has a relationship with or may need to contact.
This policy describes how this personal data must be collected, handled and stored to meet the company’s data protection standards – and to comply with the law.
Why this policy exists
The data protection policy ensures Sweet Dreams Beds Limited:
- Complies with data protection law and follow good practice
- Protects the rights of staff, customers and partners
- Is open about how it stores and processes individual’s data
- Protects itself from the risks of data breach
Data Protection Law
The data protection Act 1998 describes how organisations – including Sweet Dreams Beds Limited – must collect, handle and store personal information. These rules apply regardless of whether data is stored electronically, on paper or on other materials. To comply with the law, personal information must be collected and used fairly, stored safely and not disclosed unlawfully. The Data Protection Act is underpinned by eight important principles. These say that personal data must:
- Be processed fairly and lawfully
- Be obtained only for specific, lawful purposes
- Be adequate, relevant and not excessive
- Be accurate and kept up to date
- Not be held of any longer than necessary
- Processed in accordance with the rights of data subjects
- Be protected in appropriate ways
- Not be transferred outside the European Economic Area(EEA), unless that the country or territory also ensures an adequate level of protection.
People, risks and responsibilities
This policy applies to:
- The head office of Sweet Dreams Beds Limited
- All staff and volunteers of Sweet Dreams Beds Limited
- All contractors, supplies and other people working on behalf of Sweet Dreams Beds Limited
It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the Data Protection Act 1998, This can include:
- Names of individuals
- Postal addresses
- Email addresses
- Telephone numbers
- Plus, other information relating to individuals
Data Protection Risks
This policy helps to protect Sweet Dreams Beds Limited form some very real data security risks, including:
- Breaches of confidentiality – for instance, information being given out inappropriately
- Failing to offer choice – for instance, all individuals show be free to choose how the company uses data relating to them.
- Reputational Damage – for instance, the company could suffer if hackers successfully gained access to sensitive data.
Everyone who works for or with Sweet Dreams Beds Limited has some responsibility for ensuring data is collected, stored and handled appropriately.
Each team that handles personal data must ensure that it is handled and processed in line with this policy and data protection principles.
However, these people have key areas of responsibility:
- The Director is ultimately responsible for ensuring that Sweet Dreams Beds Limited meets its legal obligations.
- The IT Manager is responsible for:
- Ensuring all systems, services and equipment used for storing data meet acceptable security standards.
- Performing regular checks and scans to ensure security hardware and software is functioning properly.
- Evaluating any third party services the company is considering using to store or process data, For instance, cloud computing services.
- The Marketing Manager is responsible for:
- Approving any data protection statements attached to communications such as emails and letters
- Addressing any data protection queries from journalists or media outlets like newspapers.
- Where necessary, working with other staff to ensure marketing initiatives abide by data protection principles.
General Staff Guidelines
- The only person able to access data covered by this policy should be those who need it for their work
- Data should not be shared informally. When access to confidential information is required, employees can request it from their line managers.
- Sweet Dreams Beds Limited will provide training to all employees that need it to help them understand their responsibilities when handling data.
- Employees should keep all data secure, by taking sensible precautions and follow the guidelines below.
- In particular, strong passwords must be used and they should never be shared
- Personal data should not be disclosed to unauthorised people, either within the company or externally.
- Data should be regularly reviewed and updated if it is found to be out of date. If no longer required, it should be deleted and disposed of.
- Employees should request help from their line manager or the data protection offices if they are unsure about any aspect of data protection
These rules describe how and where data should be safely stored. Questions about storing data safely can be directed to the IT Manager or Data Controller.
When data is stored on paper, it should be kept in a secure place where unauthorised people cannot see it.
These guidelines also apply to data that is usually stored electronically but has been printed out for some reason:
- When not required, the paper or files should be kept in a locked draw or filing cabinet
- Employees should make sure paper and printouts are not left where unauthorised people could see them, like on a printer
- Data printouts should be shredded and disposed of securely when no longer required
When data is stored electronically, it must be protected from unauthorised access, accidental deletion and malicious hacking attempts.
- Firewalls, antivirus and malware protection are in place and regularly updated
- Data should be protected by strong passwords that are changed regularly and never shared between employees
- If data is stored on removable media (Like a CD, DVD or USB), these should be kept locked away securely when not being used
- Data should only be stored on designated drives and servers, and should be uploaded to a secured cloud computing service
- Servers containing personal data should be sited in a secure location, away from general office space
- Data should be backed up frequently. Those backups should be tested regularly, in line with the company’s standard backup procedure.
- Data should never be save directly to laptops, desktops or other mobile devices like tablets or smart phones
Personal data is of no value to Sweet Dreams Beds Limited unless the business can make use of it, however, it is when personal data is accessed and used that it can be at the greatest risk of loss, corruption or theft:
- When working with personal data, employees should ensure the screens of their computers are always locked when left unattended
- Personal data should not be shared informally. In particular, it should never be sent by email under unsecure protocols, as this form of communication is not secure.
- Data must be encrypted before being transferred electronically. The IT Manager can explain how to send data to authorised external contacts.
- Personal data should never be transferred outside of the Europeans Economic Area(EEA)
- Employees should not save copies of personal data to their own computers. Always access and update the central copy of any data
The law requires Sweet Dreams Beds Limited to take reasonable steps to ensure data is kept accurate and up to date.
The more important it is that the personal data is accurate, the greater the effort Sweet Dreams Beds Limited should put in ensuring its accuracy.
It is the responsibility of all employees who work with data to take reasonable steps to ensure it is kept as accurate and up to date as possible.
- Data will be held in as few places as necessary. Staff should not create any unnecessary additional data sets
- Staff should take every opportunity to ensure data is updated. For instance, by confirming a customer’s details when they call
- Sweet Dreams Beds Limited will make it easy for data subjects to update the information Sweet Dreams Beds Limited holds about them. For instance, via the company website.
- Data should be updated as inaccuracies are discovered. For instance, if a customer can no longer be reached on the stored telephone number, it should be removed from the database.
- It is the marketing manager’s responsibility to ensure marketing databases are checked against industry suppression files every six months.
Subject Access Requests
All individuals who are the subject of personal data held by Sweet Dreams Beds Limited are entitled to:
- Ask what information the company holds about them and why
- Ask how to gain access to it
- Be informed how to keep it up to date
- Be informed how the company is meeting its data protection obligations
If an individual contacts the company requesting the information, this is called a subject access request.
Subject access requests from individuals should be made by email, addressed to the data controller at email@example.com
This site provides a data request form and can be viewed here
The data controller will always verify the identity of anyone make a subject access request before handing over any information.
Disclosing data for other reasons
In certain circumstances, the Data Protection Act allows personal data to be disclosed to law enforcement agencies without the consent of the data subject.
Under these circumstances, Sweet Dreams Beds Limited will disclose requested data. However, the data controller will ensure the request is legitimate, seeking assistance from the board and from the company’s legal advisers where necessary.
Sweet Dreams Beds Limited aims to ensure the individuals are aware that their data is being processed, and that they understand:
- How the data is being used
- How to exercise their rights
To these ends, the company has a privacy statement, setting out how data relating to individuals is used by the company.
This is available on request. A version of this statement is also available on the company’s website.
Sweet Dreams Beds Limited,
55 New Rd, Skewen, Neath SA10 6EP.
Tel: 01792 815080
Controllers of Information
Any personal information provided to or gathered by our website is controlled by Sweet Dreams Beds Limited, 55 New Rd, Skewen, Neath SA10 6EP.
Details of the current Data Protection Officer at Sweet Dreams Beds Limited can be obtained by emailing firstname.lastname@example.org
What information do we collect & how do we use it?
When you order over our website we need to know your name, e-mail address and delivery address. This allows us to process and fulfil your orders and to notify you of the status of your order. You will find that it is not compulsory to provide us with any additional information we request which is not necessary or reasonable in order to complete your transaction. We also ask for your telephone number which enables us to contact you urgently if there is a problem with your booking.
When you register on the website or, during the process of booking from the website and choose to receive further information from us, we may use the information you provide us with for the following purposes:
We monitor customer traffic patterns and site usage to help us to develop the design and layout of the website.
Personal details may be for purposes such as notifying you of Sweet Dreams Beds Limited news, events, giveaways and offers which we think may be of interest to you.
Sweet Dreams Beds Limited will not put any information about you on general release nor will it sell such information. Personal data will not be transferred outside of the European Economic Area. We employ other companies and individuals to perform functions on our behalf such as analysing data, providing marketing assistance, processing credit card payments and designing and operating our website. Such companies and individuals have access to your personal information for the purpose of carrying out this work only. These enterprises will not use your data for any other purpose. Under no circumstances will these enterprises use any additional data about you to which they are party for any other purposes.
EU Cookie Directive
From 26 May 2011 a new European Union directive requires us to gain the consent of our users to download cookies on to their machines. There are various methods we could use to gain users consent. For example, we could use pop-ups; prompting users to tick a box to confirm they give permission for us to download cookies on their machine.
Alternatively, we could use an online form that all users must complete before using the website.
We consider both of these solutions as obtrusive. We want our users find information and services quickly.
There are links on our terms and conditions and disclaimer pages which are in the footer of every web page pointing to this information.
What is a Cookie?
Information may be sent to your computer in the form of an Internet “cookie” to allow our servers to monitor your requirements. The cookie is stored on your computer. Our server may request that your computer return a cookie to it.
Such measures are necessary to allow Sweet Dreams Beds Limited to measure the usability of the systems, which will help to continually improve user experience of our websites. Your browser software should however enable you to block cookies if you wish to. For more information about cookies, please visit http://www.allaboutcookies.org/.
Strictly necessary cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located.
These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Sweet Dreams Beds uses Google Analytics, a web analytics service provided by Google. Google Analytics collects first party cookies, which are text files placed on your computer to collect standard internet log information and visitor behaviour. This information is sent to Google and is used to evaluate how our website is being used. This enables Sweet Dreams Beds Limited to compile statistical reports. A full list of cookies used by Google Analytics and explanations on how these work is available on the Google code website.
Sweet Dreams Beds Limited does not collect (nor allow any third party to collect) personally identifiable information of visitors to our site. We will not associate any data gathered with any personally identifying information. We will not link or seek to link an IP address with the identity of a computer user. In short, Google Analytics doesn’t identify who you are, but it does track your movements on our websites.
How to disable cookies
You can stop cookies being downloaded on to your computer by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website.
There is more information about cookies, including how to delete them on the website aboutcookies.org. You may also opt out of being tracked by Google Analytics.
Sweet Dreams Beds Limited recognizes that we have legal obligations in terms of the collection and use of personal data made available to us. This website is provided on an “AS IS” basis and Sweet Dreams Beds Limited excludes all warranties or representations of any kind with respect to this website or its contents. In particular, Sweet Dreams Beds Limited does not warrant or represent that the information contained on this website is accurate or up to date.
The contents of this website are designed to comply with English Law. You may be viewing the website in a market in which we do not commonly sell our goods. Sweet Dreams Beds Limited cannot be held responsible for non-compliance with any local advertising or other laws in relation to this website or its contents.
If you are under the age of 18 you may register on the website to receive newsletters and other information but only with parental or guardian consent. You may only make purchases on this website if you are aged 18 or over or, if under 18, have received parental or guardian consent.